nir eyal reveals how profitable corporations create merchandise individuals cannot put down - and reveals how you are able to do it too.international bestseller with over 200,000 copies sold worldwidebased mostly on years of analysis, consulting, and sensible expertise, hooked:* exhibits methods to create consumer habits that stick* contains sensible insights and riveting examples, from the iphone to twitter, pinterest and the bible app* explains how merchandise affect our behaviour'a must-read for everybody who cares about driving buyer engagement' eric ries, writer of the lean startup'probably the most excessive bandwidth, excessive octane, and helpful presentation i've ever seen on this topic' rory sutherland, vice chairman, ogilvy & mather